Facebook Launches Groups Discover Feature in India

Facebook Launches Groups Discover Feature in India

Facebook Groups are thriving in India, with the social media giant claiming 80 million active users per month. India becomes the 3rd country to get the Facebook Groups Discover feature, after the US and UK. The feature helps users find more meaningful groups to actively participate in.

Facebook Launches Groups Discover Feature in India

Why Will it Work

Finding like-minded people in your area of interest can be challenging. That’s where Facebook Groups comes in. With the goal of connecting people and fostering the exchange of ideas and knowledge, these groups provide a platform for individuals to seek advice and suggestions from others facing similar situations. In fact, India alone has 155 million Monthly Active Users (MAU) on Facebook, with 77 million Daily Active Users (DAU).

How Will it Work

If you are on your Facebook Home page, you should see GROUPS on the left panel. Clicking on it will show you 2 options – the first tab will contain your Groups and the second tab is Discover. Initially, these suggestions will be based on your interests or existing group memberships. Currently, this feature is only available on the website, but it will be added to the Android and iOS app. There are 25 different categories to choose from, including parenting, buy & sell, and more.

Other features have been added to Groups. Users can now reply to specific comments and drag and drop files for easier usage. Facebook also shared stories of women using Groups, including one where women crocheted the world’s largest blanket. These interesting use cases should encourage more users to use the Discover Groups feature. Safety is a big concern on social media, so Groups are encouraged to select ‘Admins’ who will enforce strict guidelines and prevent bullying and cheating cases.

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Group Lover or Hater?

I’ve enjoyed using certain Groups as part of the Tech Media, share your thoughts on this. Do you love using it or do you hate it like those annoying Candy Crush requests? Connect with us in the comments section.

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