5 Ways Facebook Will Improve Transparency in Ads and Block Fake News

5 Ways Facebook Will Improve Transparency in Ads and Block Fake News

Over the last month, a Russian entity called the Internet Research Agency published discriminatory ads on Facebook from 2015 to 2017. Now, Facebook is enhancing its ad policies and enforcement.

5 Ways Facebook Will Improve Transparency in Ads and Block Fake News

Facebook CEO Mark Zuckerberg criticized the idea of ‘fake news on Facebook’, but the company still tested its fake news tool in Germany before the Deutsch elections in August 2017.

Now, Facebook is sharing a report of 3,000 ads by Russian-run agencies that ran between 2015 and 2017 with Congressional investigators.

“We are sharing these ads with Congress to help investigators understand Russian interference in the US political system and explain those activities to the public,” said Joel Kaplan, Facebook’s VP of Global Public Policy.

Last month, Zuckerberg outlined steps to prevent abuse on the platform and promote legitimate discussions on social issues and civic debates.

How is Facebook Going to Improve Ads?

To improve the world’s largest social media platform, the company will implement changes to their advertising policies and enforcement. This includes enhancing the review process for ads and ad accounts.

5 Ways Facebook Will Improve Transparency in Ads and Block Fake News

“We prioritize the integrity of global elections. We are accountable for our platform and are committed to protecting our community from interference,” Kaplan emphasized.

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Transparent Advertising

Facebook will showcase the other ads a page is running to boost transparency and accountability for advertisers. Users will now be able to see the ads regardless of their relevance to the advertiser’s target audience.

Enforcement Against Improper Ads

Facebook uses an automatic and manual review process for ads. Now, the ad review system will check both the content and context of the ads.

To strengthen their manual review process, Facebook is hiring 1,000 people for their global ads review team. They will also invest more in machine learning to improve flagging and removal of ads.

5 Ways Facebook Will Improve Transparency in Ads and Block Fake News

Restrictions on Advertiser Content

Facebook’s community guidelines and advertising policies prohibit ads containing shocking content, direct threats, or the sale or use of weapons. Now, the company will further tighten these policies, specifically targeting ads that use even subtle expressions of violence.

Increasing Requirements for Authenticity

Facebook’s new policies will now require thorough documentation from advertisers seeking to run US federal election-related ads. Advertisers must confirm their business or organization prior to purchasing ads on the platform.

Establishing Industry Standards and Best Practices

Facebook will collaborate with industry leaders and governments globally to share information on bad actors and prevent their presence on other social media platforms.

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